Online support for innovation and enterprise

Online support for innovation and enterprise

Online support for innovation and enterprise

    Westminster’s Civic Enterprise Fund is a social investment programme, with the objective of supporting innovative economic development within the City of Westminster. Seeking to be a user-friendly partner for social entrepreneurs, investors and innovators, the Fund reaches out to those who need funding in order to help them contribute to the dynamic economy of Westminster.

    Our commission was to create an informative and engaging website to appeal both to those seeking funding and to potential funders, encouraging individuals and enterprises who were less familiar with raising capital but had potential for growth and innovation. The disparate target audience needs had to be addressed by the content and design of the site. As it developed, the website was required to become a showcase for successful funded projects.

    While content had been largely prepared by our client, they looked to us to drive the way in which the information should be structured and communicated. Like them we wanted to create a fresh, dynamic look and feel and an accessible user experience. Together we identified the specific requirements of each user group and developed wireframes that allowed for navigation and content to be fine-tuned. We also created a distinctive identity for the site including colour, imagery, typography and infographic style.

    Once we had working concepts we subjected these to rigorous user testing, with the feedback we received helping to enhance the site’s usability. Components such as a carefully designed application form system enabled requests to be processed with the minimum of administrative time and effort.

    To support to digital initiative we designed posters promoting the Fund in the Council’s entrance foyer.

    The City of Westminster deemed the site to be a resounding success, as it fulfilled its purpose rapidly by attracting many high quality submissions from funders and those seeking funding. As a result of its effectiveness the site is currently closed to further applicants. Mission accomplished.