Branding an independent pre-university college

Branding an independent pre-university college

Branding an independent pre-university college

    In order for the college to become successful and build a reputation quickly a strong brand was essential. Our brief was to create a clear personality, one which reflected the traditional British educational heritage and appealed to overseas students, parents and agencies looking for a high quality, personalised sixth form experience. A brand identity based around the Earlscliffe name, together with a heraldic plant device were the initial components to be designed. A versatile, accessible website and prospectus followed, so that the college could communicate effectively to an international audience from day one. The brand has been rolled out across a range of communications, from stationery and forms to signing and promotional materials.

    A fast track process was necessary to get the college up and running quickly. This entailed intense collaboration with the college’s director and co-founder. His personal vision for the college and a clearly articulated ethos helped to focus the brand development phase. In design terms, researching references from heraldry and 19th century decoration helped us position the brand in an academic tradition, without compromising its distinctive contemporary educational programme.

    Without doubt the immediate impact of Earlscliffe on the international academic scene has been enhanced by its brand. Coming to market as a new player the college needed rapidly to acquire a position of authority and standing. Since launch the college has expanded to meet strong demand, establishing a thriving campus across the town.